Lures

DescriptionThe culmination of nearly a decade of testing and tweaking ElaZtech finesse baits, the TicklerZ is arguably the most effective Ned Rig b...

DescriptionThe culmination of nearly a decade of testing and tweaking ElaZtech finesse baits, the TicklerZ is arguably the most effective Ned Rig b...

DescriptionAn ultra-realistic crayfish imitation, the TRD CrawZ was designed for Ned-rigging but is also ideal for use as a finesse jig trailer and...

DescriptionAn ultra-realistic crayfish imitation, the TRD CrawZ was designed for Ned-rigging but is also ideal for use as a finesse jig trailer and...

DescriptionFeaturing a segmented, fish-shaped body and forked tail that create an extremely lifelike baitfish profile, the RaZor ShadZ pulls double...

DescriptionIncorporating the familiar profile and irresistible action found in the hugely popular Finesse TRD, the upsized Big TRD draws even more ...

DescriptionFeaturing a segmented, fish-shaped body and forked tail that create an extremely lifelike baitfish profile, the RaZor ShadZ pulls double...

DescriptionIncorporating the familiar profile and irresistible action found in the hugely popular Finesse TRD, the upsized Big TRD draws even more ...

DescriptionDesigned by Elite Series pro Brett Hite in conjunction with Japanese luremaker Evergreen International, the ChatterBait Jack Hammer is a...

DescriptionAs versatile as they are productive, super-tough, salt-impregnated ZinkerZ sink slowly and tantalizingly when fished unweighted. Rigged ...

DescriptionThis downsized ElaZtech swimbait delivers the incredible softness, swimming action, and 10X Tough durability of its larger brethren in a...

DescriptionThis downsized ElaZtech swimbait delivers the incredible softness, swimming action, and 10X Tough durability of its larger brethren in a...

DescriptionThis downsized ElaZtech swimbait delivers the incredible softness, swimming action, and 10X Tough durability of its larger brethren in a...

DescriptionFeaturing a segmented, fish-shaped body and forked tail that create an extremely lifelike baitfish profile, the RaZor ShadZ pulls double...

DescriptionDesigned to be paired with the Finesse TRD, Finesse ShadZ, TRD TubeZ, or Hula StickZ to create the perfect Ned Rig, the Finesse ShroomZ ...

DescriptionDesigned by Elite Series pro Brett Hite in conjunction with Japanese luremaker Evergreen International, the ChatterBait Jack Hammer is a...

DescriptionDesigned to be paired with the Finesse TRD, Finesse ShadZ, TRD TubeZ, or Hula StickZ to create the perfect Ned Rig, the Finesse ShroomZ ...

DescriptionDesigned by Elite Series pro Brett Hite in conjunction with Japanese luremaker Evergreen International, the ChatterBait Jack Hammer is a...

DescriptionCrafted for versatility with the power to thump and vibrate at all retrieve speeds, the new Z-Man GOAT series baits sport twin action ta...

DescriptionDesigned by Elite Series pro Brett Hite in conjunction with Japanese luremaker Evergreen International, the ChatterBait Jack Hammer is a...

DescriptionDesigned by Elite Series pro Brett Hite in conjunction with Japanese luremaker Evergreen International, the ChatterBait Jack Hammer is a...

DescriptionTime and again, top anglers rely on The Original ChatterBait brand bladed swim jig to help fill livewells and cash tournament checks. Th...

DescriptionCombining a traditional mushroom-shaped head with a weedless EWG hook, the NedlockZ EWG Jighead allows for easy weedless rigging and eff...

DescriptionA perfect way to get started fishing the incredibly effective Ned Rig technique, the Ned Rig kit features the most popular and versatile...

DescriptionCrafted for versatility with the power to thump and vibrate at all retrieve speeds, the new Z-Man GOAT series baits sport twin action ta...

DescriptionCrafted for versatility with the power to thump and vibrate at all retrieve speeds, the new Z-Man GOAT series baits sport twin action ta...

DescriptionThe preeminent finesse jighead for systematic finesse, swimbait and soft jerkbait fishing, the Finesse EyeZ Jighead calls on a low-cente...

DescriptionThe preeminent finesse jighead for systematic finesse, swimbait and soft jerkbait fishing, the Finesse EyeZ Jighead calls on a low-cente...

DescriptionThe preeminent finesse jighead for systematic finesse, swimbait and soft jerkbait fishing, the Finesse EyeZ Jighead calls on a low-cente...

DescriptionThe preeminent finesse jighead for systematic finesse, swimbait and soft jerkbait fishing, the Finesse EyeZ Jighead calls on a low-cente...

DescriptionA valuable combination of refined energy, unpredictable action and visual stealth, the new Z-Man JackHammer StealthBlade adds an excitin...

DescriptionA valuable combination of refined energy, unpredictable action and visual stealth, the new Z-Man JackHammer StealthBlade adds an excitin...

DescriptionBuilding upon the Original ChatterBait brand bladed swim jig's leadership position in tackle boxes, and on bass circuits the country ove...

DescriptionTime and again, top anglers rely on The Original ChatterBait brand bladed swim jig to help fill livewells and cash tournament checks. Th...

DescriptionYo-Zuri is proud to announce the introduction of the new and improved Bonita. The original high speed trolling hard bait has been redesi...

DescriptionYo-Zuri is very excited to announce the introduction of the all-new Hydro Minnow LC to it's already stacked Hydro Series line-up. This n...

DescriptionThe Yo-Zuri Mag Series Mag Popper is a top water popper lure. Designed with an irresistible gigantic water pushing face. Which make it p...

DescriptionYo-Zuri is proud to announce the introduction of the new and improved Bonita. The original high speed trolling hard bait has been redesi...

DescriptionYo-Zuri Hydro Pencil has been redesigned with added features and a lower price point. This versatile walk the dog style lure covers a va...

DescriptionYo-Zuri Hydro Pencil has been redesigned with added features and a lower price point. This versatile walk the dog style lure covers a va...

DescriptionYo-Zuri is very excited to announce the introduction of the all-new Hydro Minnow LC to it's already stacked Hydro Series line-up. This n...

DescriptionThe Yo-Zuri Mag Series Mag Popper is a top water popper lure. Designed with an irresistible gigantic water pushing face. Which make it p...

DescriptionThe Yo-Zuri Mag Series Mag Popper is a top water popper lure. Designed with an irresistible gigantic water pushing face. Which make it p...

DescriptionThe Yo-Zuri Mag Darter Series allows anglers to cast farther and cover more water than ever before due to its Magnetic Weight Transfer S...

DescriptionThe Yo-Zuri Mag Darter Series allows anglers to cast farther and cover more water than ever before due to its Magnetic Weight Transfer S...

DescriptionThe Yo-Zuri Crystal Minnow Deep Diver F reflects all subsurface light for the utmost visibility, even at maximum depth's and speeds. Thi...

DescriptionYo-Zuri Crystal 3D Minnow's patented and proprietary Internal 3D Prism Finish reflects all subsurface light, even in the murkiest water....

DescriptionThe Yo-Zuri Mag Series Mag Popper is a top water popper lure. Designed with an irresistible gigantic water pushing face. Which make it p...