Lures

DescriptionThe Yo-Zuri Mag Series Mag Popper is a top water popper lure. Designed with an irresistible gigantic water pushing face. Which make it p...

DescriptionYo-Zuri is proud to announce the introduction of the new and improved Bonita. The original high speed trolling hard bait has been redesi...

DescriptionYo-Zuri Hydro Pencil has been redesigned with added features and a lower price point. This versatile walk the dog style lure covers a va...

DescriptionYo-Zuri Hydro Pencil has been redesigned with added features and a lower price point. This versatile walk the dog style lure covers a va...

DescriptionYo-Zuri is very excited to announce the introduction of the all-new Hydro Minnow LC to it's already stacked Hydro Series line-up. This n...

DescriptionThe Yo-Zuri Mag Series Mag Popper is a top water popper lure. Designed with an irresistible gigantic water pushing face. Which make it p...

DescriptionThe Yo-Zuri Mag Series Mag Popper is a top water popper lure. Designed with an irresistible gigantic water pushing face. Which make it p...

DescriptionThe Yo-Zuri Mag Darter Series allows anglers to cast farther and cover more water than ever before due to its Magnetic Weight Transfer S...

DescriptionThe Yo-Zuri Mag Darter Series allows anglers to cast farther and cover more water than ever before due to its Magnetic Weight Transfer S...

DescriptionThe Yo-Zuri Crystal Minnow Deep Diver F reflects all subsurface light for the utmost visibility, even at maximum depth's and speeds. Thi...

DescriptionYo-Zuri Crystal 3D Minnow's patented and proprietary Internal 3D Prism Finish reflects all subsurface light, even in the murkiest water....

DescriptionThe Yo-Zuri Mag Series Mag Popper is a top water popper lure. Designed with an irresistible gigantic water pushing face. Which make it p...

DescriptionThe Yo-Zuri Mag Series Mag Popper is a top water popper lure. Designed with an irresistible gigantic water pushing face. Which make it p...

DescriptionThe Yo-Zuri Mag Series Mag Popper is a top water popper lure. Designed with an irresistible gigantic water pushing face. Which make it p...

DescriptionYo-Zuri 3D Inshore Popper is a saltwater popper with excellent balance for quick starting action around cover. Tremendous water splashi...

DescriptionThe Yo-Zuri Mag Series Mag Popper is a top water popper lure. Designed with an irresistible gigantic water pushing face. Which make it p...

DescriptionThe Yo-Zuri Crystal Minnow Deep Diver F reflects all subsurface light for the utmost visibility, even at maximum depth's and speeds. Thi...

DescriptionThe Yo-Zuri Crystal Minnow Deep Diver F reflects all subsurface light for the utmost visibility, even at maximum depth's and speeds. Thi...

DescriptionThe Yo-Zuri Crystal Minnow Deep Diver F reflects all subsurface light for the utmost visibility, even at maximum depth's and speeds. Thi...

DescriptionThe Yo-Zuri Crystal 3D Minnow Deep Diver's patented and proprietary Internal 3D Prism finish reflects all subsurface light for the utmos...

DescriptionYo-Zuri Crystal 3D Minnow's patented and proprietary Internal 3D Prism Finish reflects all subsurface light, even in the murkiest water....

DescriptionYo-Zuri Crystal 3D Minnow's patented and proprietary Internal 3D Prism Finish reflects all subsurface light, even in the murkiest water....

DescriptionYo-Zuri Crystal 3D Shrimp is a realistic looking hard bodied featuring patented prism internal finish. This lure produces a brilliant sh...

DescriptionYo-Zuri 3D Inshore Popper is a saltwater popper with excellent balance for quick starting action around cover. Tremendous water splashi...

DescriptionYo-Zuri 3D Inshore Popper is a saltwater popper with excellent balance for quick starting action around cover. Tremendous water splashi...

DescriptionYo-Zuri 3D Inshore Twitchbait is a slow sinking lipless hard bait with excellent balance for quick starting action around cover. Great l...

DescriptionYo-Zuri 3D Inshore Popper is a saltwater popper with excellent balance for quick starting action around cover. Tremendous water splashi...

DescriptionYo-Zuri Inshore Fingerling is an exciting new addition to the 3D Inshore Saltwater Series. Designed with the same body shape and deadly ...

DescriptionYo-Zuri 3D Inshore Pencil is a topwater walking bait with excellent balance for quick starting action around cover. The internal hologra...

DescriptionYo-Zuri 3D Inshore Pencil is a topwater walking bait with excellent balance for quick starting action around cover. The internal hologra...

DescriptionYo-Zuri 3D Inshore Pencil is a topwater walking bait with excellent balance for quick starting action around cover. The internal hologra...

DescriptionYo-Zuri 3D Inshore Pencil is a topwater walking bait with excellent balance for quick starting action around cover. The internal hologra...

DescriptionYo-Zuri Pins Minnow Series has been a top seller for over two decades and it tempts a variety of game fish worldwide. It incorporates a ...

DescriptionYo-Zuri 3D Inshore Twitchbait is a slow sinking lipless hard bait with excellent balance for quick starting action around cover. Great l...

DescriptionYo-Zuri 3D Inshore Twitchbait is a slow sinking lipless hard bait with excellent balance for quick starting action around cover. Great l...

DescriptionYo-Zuri 3D Inshore Twitchbait is a slow sinking lipless hard bait with excellent balance for quick starting action around cover. Great l...

DescriptionYo-Zuri 3D Inshore Twitchbait is a slow sinking lipless hard bait with excellent balance for quick starting action around cover. Great l...

DescriptionYo-Zuri 3D Inshore Twitchbait is a slow sinking lipless hard bait with excellent balance for quick starting action around cover. Great l...

DescriptionYo-Zuri RattlN Vibe One Knock is next generation has a single knocking rattle with the same great action of the Rattln vibe series. The ...

DescriptionYo-Zuri Inshore Fingerling is an exciting new addition to the 3D Inshore Saltwater Series. Designed with the same body shape and deadly ...

DescriptionYo-Zuri Inshore Fingerling is an exciting new addition to the 3D Inshore Saltwater Series. Designed with the same body shape and deadly ...

DescriptionYo-Zuri 3DS minnow hardbait features a unique diamond-shaped lip that will run true even in strong current or with an elevated retrieve ...

DescriptionYo-Zuri RattlN Vibe is a lipless vibrating style of lure that has a distinct rattle. The weight and BB's inside increase the distance t...

DescriptionYo-Zuri 3DB 1.5 Squarebill is a 1/2 oz is a lure redesigned with key input from our National Pro-Staff Team. The 1.5 Squarebill is a sma...

DescriptionYo-Zuri Pins Minnow Series has been a top seller for over two decades and it tempts a variety of game fish worldwide. It incorporates a ...

DescriptionYo-Zuri RattlN Vibe is a lipless vibrating style of lure that has a distinct rattle. The weight and BB's inside increase the distance t...

DescriptionYo-Zuri RattlN Vibe is a lipless vibrating style of lure that has a distinct rattle. The weight and BB's inside increase the distance t...

DescriptionYo-Zuri 3DB 1.5 Squarebill is a 1/2 oz is a lure redesigned with key input from our National Pro-Staff Team. The 1.5 Squarebill is a sma...