Lures

DescriptionIncorporating the familiar profile and irresistible action found in the hugely popular Finesse TRD, the upsized Big TRD draws even more ...

DescriptionFeaturing a segmented, fish-shaped body and forked tail that create an extremely lifelike baitfish profile, the RaZor ShadZ pulls double...

DescriptionIncorporating the familiar profile and irresistible action found in the hugely popular Finesse TRD, the upsized Big TRD draws even more ...

DescriptionDesigned by Elite Series pro Brett Hite in conjunction with Japanese luremaker Evergreen International, the ChatterBait Jack Hammer is a...

DescriptionAs versatile as they are productive, super-tough, salt-impregnated ZinkerZ sink slowly and tantalizingly when fished unweighted. Rigged ...

DescriptionThis downsized ElaZtech swimbait delivers the incredible softness, swimming action, and 10X Tough durability of its larger brethren in a...

DescriptionThis downsized ElaZtech swimbait delivers the incredible softness, swimming action, and 10X Tough durability of its larger brethren in a...

DescriptionThis downsized ElaZtech swimbait delivers the incredible softness, swimming action, and 10X Tough durability of its larger brethren in a...

DescriptionFeaturing a segmented, fish-shaped body and forked tail that create an extremely lifelike baitfish profile, the RaZor ShadZ pulls double...

DescriptionDesigned to be paired with the Finesse TRD, Finesse ShadZ, TRD TubeZ, or Hula StickZ to create the perfect Ned Rig, the Finesse ShroomZ ...

DescriptionDesigned by Elite Series pro Brett Hite in conjunction with Japanese luremaker Evergreen International, the ChatterBait Jack Hammer is a...

DescriptionDesigned to be paired with the Finesse TRD, Finesse ShadZ, TRD TubeZ, or Hula StickZ to create the perfect Ned Rig, the Finesse ShroomZ ...

DescriptionDesigned by Elite Series pro Brett Hite in conjunction with Japanese luremaker Evergreen International, the ChatterBait Jack Hammer is a...

DescriptionCrafted for versatility with the power to thump and vibrate at all retrieve speeds, the new Z-Man GOAT series baits sport twin action ta...

DescriptionDesigned by Elite Series pro Brett Hite in conjunction with Japanese luremaker Evergreen International, the ChatterBait Jack Hammer is a...

DescriptionDesigned by Elite Series pro Brett Hite in conjunction with Japanese luremaker Evergreen International, the ChatterBait Jack Hammer is a...

DescriptionTime and again, top anglers rely on The Original ChatterBait brand bladed swim jig to help fill livewells and cash tournament checks. Th...

DescriptionCombining a traditional mushroom-shaped head with a weedless EWG hook, the NedlockZ EWG Jighead allows for easy weedless rigging and eff...

DescriptionA perfect way to get started fishing the incredibly effective Ned Rig technique, the Ned Rig kit features the most popular and versatile...

DescriptionCrafted for versatility with the power to thump and vibrate at all retrieve speeds, the new Z-Man GOAT series baits sport twin action ta...

DescriptionCrafted for versatility with the power to thump and vibrate at all retrieve speeds, the new Z-Man GOAT series baits sport twin action ta...

DescriptionThe preeminent finesse jighead for systematic finesse, swimbait and soft jerkbait fishing, the Finesse EyeZ Jighead calls on a low-cente...

DescriptionThe preeminent finesse jighead for systematic finesse, swimbait and soft jerkbait fishing, the Finesse EyeZ Jighead calls on a low-cente...

DescriptionThe preeminent finesse jighead for systematic finesse, swimbait and soft jerkbait fishing, the Finesse EyeZ Jighead calls on a low-cente...

DescriptionThe preeminent finesse jighead for systematic finesse, swimbait and soft jerkbait fishing, the Finesse EyeZ Jighead calls on a low-cente...

DescriptionA valuable combination of refined energy, unpredictable action and visual stealth, the new Z-Man JackHammer StealthBlade adds an excitin...

DescriptionA valuable combination of refined energy, unpredictable action and visual stealth, the new Z-Man JackHammer StealthBlade adds an excitin...

DescriptionBuilding upon the Original ChatterBait brand bladed swim jig's leadership position in tackle boxes, and on bass circuits the country ove...

DescriptionTime and again, top anglers rely on The Original ChatterBait brand bladed swim jig to help fill livewells and cash tournament checks. Th...

DescriptionThe Yo-Zuri Mag Darter Series allows anglers to cast farther and cover more water than ever before due to its Magnetic Weight Transfer S...

DescriptionThe Yo-Zuri Mag Darter Series allows anglers to cast farther and cover more water than ever before due to its Magnetic Weight Transfer S...

DescriptionYo-Zuri Crystal 3D Minnow's patented and proprietary Internal 3D Prism Finish reflects all subsurface light, even in the murkiest water....

DescriptionThe Yo-Zuri Crystal 3D Minnow Deep Diver's patented and proprietary Internal 3D Prism finish reflects all subsurface light for the utmos...

DescriptionYo-Zuri Crystal 3D Minnow's patented and proprietary Internal 3D Prism Finish reflects all subsurface light, even in the murkiest water....

DescriptionYo-Zuri Crystal 3D Minnow's patented and proprietary Internal 3D Prism Finish reflects all subsurface light, even in the murkiest water....

DescriptionYo-Zuri Pins Minnow Series has been a top seller for over two decades and it tempts a variety of game fish worldwide. It incorporates a ...

DescriptionYo-Zuri RattlN Vibe One Knock is next generation has a single knocking rattle with the same great action of the Rattln vibe series. The ...

DescriptionYo-Zuri 3DS minnow hardbait features a unique diamond-shaped lip that will run true even in strong current or with an elevated retrieve ...

DescriptionYo-Zuri RattlN Vibe is a lipless vibrating style of lure that has a distinct rattle. The weight and BB's inside increase the distance t...

DescriptionYo-Zuri 3DB 1.5 Squarebill is a 1/2 oz is a lure redesigned with key input from our National Pro-Staff Team. The 1.5 Squarebill is a sma...

DescriptionYo-Zuri Pins Minnow Series has been a top seller for over two decades and it tempts a variety of game fish worldwide. It incorporates a ...

DescriptionYo-Zuri RattlN Vibe is a lipless vibrating style of lure that has a distinct rattle. The weight and BB's inside increase the distance t...

DescriptionYo-Zuri RattlN Vibe is a lipless vibrating style of lure that has a distinct rattle. The weight and BB's inside increase the distance t...

DescriptionYo-Zuri 3DB 1.5 Squarebill is a 1/2 oz is a lure redesigned with key input from our National Pro-Staff Team. The 1.5 Squarebill is a sma...

DescriptionYo-Zuri RattlN Vibe One Knock is next generation has a single knocking rattle with the same great action of the Rattln vibe series. The ...

DescriptionYo-Zuri RattlN Vibe Mini was designed to target all varieties of panfish, perch, walleye, crappie, pike, bass for both open water and ic...

DescriptionYo-Zuri RattlN Vibe Mini was designed to target all varieties of panfish, perch, walleye, crappie, pike, bass for both open water and ic...

DescriptionYo-Zuri 3DS minnow hardbait features a unique diamond-shaped lip that will run true even in strong current or with an elevated retrieve ...