Lures

DescriptionThe Finesse TRD (The Real Deal) is designed specifically for the Midwest finesse style of fishing, more commonly known as the Ned Rig, w...

DescriptionThe Finesse TRD (The Real Deal) is designed specifically for the Midwest finesse style of fishing, more commonly known as the Ned Rig, w...

DescriptionThe Finesse TRD (The Real Deal) is designed specifically for the Midwest finesse style of fishing, more commonly known as the Ned Rig, w...

DescriptionCombining a traditional mushroom-shaped head with a weedless EWG hook, the NedlockZ EWG Jighead allows for easy weedless rigging and eff...

DescriptionCrafted for versatility with the power to thump and vibrate at all retrieve speeds, the new Z-Man GOAT series baits sport twin action ta...

DescriptionFeaturing a segmented, fish-shaped body and forked tail that create an extremely lifelike baitfish profile, the RaZor ShadZ pulls double...

DescriptionThe right bait can be the difference between a big day and coming up empty, and when finesse tactics are in order, the Hula StickZ is th...

DescriptionThe right bait can be the difference between a big day and coming up empty, and when finesse tactics are in order, the Hula StickZ is th...

DescriptionCrafted for versatility with the power to thump and vibrate at all retrieve speeds, the new Z-Man GOAT series baits sport twin action ta...

DescriptionDesigned by Elite Series pro Brett Hite in conjunction with Japanese luremaker Evergreen International, the ChatterBait Jack Hammer is a...

DescriptionDesigned by Elite Series pro Brett Hite in conjunction with Japanese luremaker Evergreen International, the ChatterBait Jack Hammer is a...

DescriptionThe preeminent finesse jighead for systematic finesse, swimbait and soft jerkbait fishing, the Finesse EyeZ Jighead calls on a low-cente...

DescriptionDesigned by Elite Series pro Brett Hite in conjunction with Japanese luremaker Evergreen International, the ChatterBait Jack Hammer is a...

DescriptionA valuable combination of refined energy, unpredictable action and visual stealth, the new Z-Man JackHammer StealthBlade adds an excitin...

DescriptionA valuable combination of refined energy, unpredictable action and visual stealth, the new Z-Man JackHammer StealthBlade adds an excitin...

DescriptionBuilding upon the Original ChatterBait brand bladed swim jig's leadership position in tackle boxes, and on bass circuits the country ove...

DescriptionDesigned by Elite Series pro Brett Hite in conjunction with Japanese luremaker Evergreen International, the ChatterBait Jack Hammer is a...

DescriptionCombining a traditional mushroom-shaped head with a weedless EWG hook, the NedlockZ EWG Jighead allows for easy weedless rigging and eff...

DescriptionCombining a traditional mushroom-shaped head with a weedless EWG hook, the NedlockZ EWG Jighead allows for easy weedless rigging and eff...

DescriptionSuper-soft, impossibly durable ElaZtech construction allows the 6-inch Long ShotZ to perform unlike any other dropshot bait available. A...

DescriptionCrafted for versatility with the power to thump and vibrate at all retrieve speeds, the new Z-Man GOAT series baits sport twin action ta...

DescriptionCrafted for versatility with the power to thump and vibrate at all retrieve speeds, the new Z-Man GOAT series baits sport twin action ta...

DescriptionThe preeminent finesse jighead for systematic finesse, swimbait and soft jerkbait fishing, the Finesse EyeZ Jighead calls on a low-cente...

DescriptionA valuable combination of refined energy, unpredictable action and visual stealth, the new Z-Man JackHammer StealthBlade adds an excitin...

DescriptionA valuable combination of refined energy, unpredictable action and visual stealth, the new Z-Man JackHammer StealthBlade adds an excitin...

DescriptionEngineered with a solid nose for easy rigging on Finesse ShroomZ jigheads, the 2.75in TRD TubeZ exemplifies, quite simply, the perfect N...

DescriptionSuper-soft, impossibly durable ElaZtech construction allows the 6-inch Long ShotZ to perform unlike any other dropshot bait available. A...

DescriptionEngineered with a solid nose for easy rigging on Finesse ShroomZ jigheads, the 2.75in TRD TubeZ exemplifies, quite simply, the perfect N...

DescriptionThe culmination of nearly a decade of testing and tweaking ElaZtech finesse baits, the TicklerZ is arguably the most effective Ned Rig b...

DescriptionIncorporating the familiar profile and irresistible action found in the hugely popular Finesse TRD, the upsized Big TRD draws even more ...

DescriptionAs versatile as they are productive, super-tough, salt-impregnated ZinkerZ sink slowly and tantalizingly when fished unweighted. Rigged ...

DescriptionAs versatile as they are productive, super-tough, salt-impregnated ZinkerZ sink slowly and tantalizingly when fished unweighted. Rigged ...

DescriptionA valuable combination of refined energy, unpredictable action and visual stealth, the new Z-Man JackHammer StealthBlade adds an excitin...

DescriptionThis downsized ElaZtech swimbait delivers the incredible softness, swimming action, and 10X Tough durability of its larger brethren in a...

DescriptionThe right bait can be the difference between a big day and coming up empty, and when finesse tactics are in order, the Hula StickZ is th...

DescriptionDesigned to be paired with the Finesse TRD, Finesse ShadZ, TRD TubeZ, or Hula StickZ to create the perfect Ned Rig, the Finesse ShroomZ ...

DescriptionCrafted for versatility with the power to thump and vibrate at all retrieve speeds, the new Z-Man GOAT series baits sport twin action ta...

DescriptionCrafted for versatility with the power to thump and vibrate at all retrieve speeds, the new Z-Man GOAT series baits sport twin action ta...

DescriptionThe preeminent finesse jighead for systematic finesse, swimbait and soft jerkbait fishing, the Finesse EyeZ Jighead calls on a low-cente...

DescriptionA valuable combination of refined energy, unpredictable action and visual stealth, the new Z-Man JackHammer StealthBlade adds an excitin...

DescriptionA valuable combination of refined energy, unpredictable action and visual stealth, the new Z-Man JackHammer StealthBlade adds an excitin...

DescriptionA valuable combination of refined energy, unpredictable action and visual stealth, the new Z-Man JackHammer StealthBlade adds an excitin...

DescriptionIncorporating the familiar profile and irresistible action found in the hugely popular Finesse TRD, the upsized Big TRD draws even more ...

DescriptionThe culmination of nearly a decade of testing and tweaking ElaZtech finesse baits, the TicklerZ is arguably the most effective Ned Rig b...

DescriptionThe culmination of nearly a decade of testing and tweaking ElaZtech finesse baits, the TicklerZ is arguably the most effective Ned Rig b...

DescriptionAn ultra-realistic crayfish imitation, the TRD CrawZ was designed for Ned-rigging but is also ideal for use as a finesse jig trailer and...

DescriptionAn ultra-realistic crayfish imitation, the TRD CrawZ was designed for Ned-rigging but is also ideal for use as a finesse jig trailer and...

DescriptionFeaturing a segmented, fish-shaped body and forked tail that create an extremely lifelike baitfish profile, the RaZor ShadZ pulls double...