Soft Baits

DescriptionThe Finesse TRD (The Real Deal) is designed specifically for the Midwest finesse style of fishing, more commonly known as the Ned Rig, w...

DescriptionThe Finesse TRD (The Real Deal) is designed specifically for the Midwest finesse style of fishing, more commonly known as the Ned Rig, w...

DescriptionAs versatile as they are productive, super-tough, salt-impregnated ZinkerZ sink slowly and tantalizingly when fished unweighted. Rigged ...

DescriptionFeaturing a segmented, fish-shaped body and forked tail that create an extremely lifelike baitfish profile, the RaZor ShadZ pulls double...

DescriptionThe right bait can be the difference between a big day and coming up empty, and when finesse tactics are in order, the Hula StickZ is th...

DescriptionThe right bait can be the difference between a big day and coming up empty, and when finesse tactics are in order, the Hula StickZ is th...

DescriptionThe right bait can be the difference between a big day and coming up empty, and when finesse tactics are in order, the Hula StickZ is th...

DescriptionSuper-soft, impossibly durable ElaZtech construction allows the 6-inch Long ShotZ to perform unlike any other dropshot bait available. A...

DescriptionCrafted for versatility with the power to thump and vibrate at all retrieve speeds, the new Z-Man GOAT series baits sport twin action ta...

DescriptionCrafted for versatility with the power to thump and vibrate at all retrieve speeds, the new Z-Man GOAT series baits sport twin action ta...

DescriptionCrafted for versatility with the power to thump and vibrate at all retrieve speeds, the new Z-Man GOAT series baits sport twin action ta...

DescriptionCrafted for versatility with the power to thump and vibrate at all retrieve speeds, the new Z-Man GOAT series baits sport twin action ta...

DescriptionEngineered with a solid nose for easy rigging on Finesse ShroomZ jigheads, the 2.75in TRD TubeZ exemplifies, quite simply, the perfect N...

DescriptionEngineered with a solid nose for easy rigging on Finesse ShroomZ jigheads, the 2.75in TRD TubeZ exemplifies, quite simply, the perfect N...

DescriptionThe culmination of nearly a decade of testing and tweaking ElaZtech finesse baits, the TicklerZ is arguably the most effective Ned Rig b...

DescriptionIncorporating the familiar profile and irresistible action found in the hugely popular Finesse TRD, the upsized Big TRD draws even more ...

DescriptionAs versatile as they are productive, super-tough, salt-impregnated ZinkerZ sink slowly and tantalizingly when fished unweighted. Rigged ...

DescriptionAs versatile as they are productive, super-tough, salt-impregnated ZinkerZ sink slowly and tantalizingly when fished unweighted. Rigged ...

DescriptionThis downsized ElaZtech swimbait delivers the incredible softness, swimming action, and 10X Tough durability of its larger brethren in a...

DescriptionThe right bait can be the difference between a big day and coming up empty, and when finesse tactics are in order, the Hula StickZ is th...

DescriptionSuper-soft, impossibly durable ElaZtech construction allows the 6-inch Long ShotZ to perform unlike any other dropshot bait available. A...

DescriptionCrafted for versatility with the power to thump and vibrate at all retrieve speeds, the new Z-Man GOAT series baits sport twin action ta...

DescriptionCrafted for versatility with the power to thump and vibrate at all retrieve speeds, the new Z-Man GOAT series baits sport twin action ta...

DescriptionThe culmination of nearly a decade of testing and tweaking ElaZtech finesse baits, the TicklerZ is arguably the most effective Ned Rig b...